By now everyone is well aware that high quality graphic design should be a crucial part of your marketing strategy. However, just to reiterate this fact one more time, let’s take a quick look at several of the top freelance graphic design statistics you should be well aware of in 2016. You can find freelance graphic design studio spaces in every major city across the UK. Visit www.meanwhilecreative.co.uk for details on their offerings in Bristol and South Wales.
Overall Visual Content
Adding coloured visuals to your post makes a person 80 per cent more willing to read the content accompanying it.
When we hear information, we rarely remember more than 10 per cent of it three days later. However, when we see a related image, we remember around 65 per cent of the information three days later.
When content is accompanied by a relevant image, it gets 94 per cent more views than content without any images.
In 2016, 55 per cent of content creators consider creating visual content to be a priority during the content creation process.
When directions are accompanied by illustrations, people do 323 per cent better at following the directions than they do when there are no images.
Image Source kindredstudio.net
Studies have shown that when images are relevant, readers pay closer attention to the images they see. In fact, they usually spend more time looking at the images than they do actually reading the text on the page.
In Regards to Social Media
When a Tweet is accompanied by an appropriate image, it gets:
- 18 per cent more clicks.
- An astounding 150 per cent more retweets.
- 89 per cent more favorites.
When content includes an image on social media, it is raising its chances of being shared more than 40 times.
When it comes to Facebook posts, those with images see 2.3 times more engagement than posts that are devoid of images.
In regards to Instagram, images that show faces receive 38 per cent more likes than photos that do include faces.
More than 80 per cent of Pinterest pins are re-pinned compared to just 1.4 per cent of Tweets being retweeted. Along the same lines, 88 per cent of customers purchase a product after they pin it, while 49 per cent have purchased more than five of the products they have pinned.
Graphic design artists record that when an article includes an image at least every 75-100 words, it gets double the number of social shares than the same article with fewer images.
The Importance of Infographics
Infographics are a definite favorite. They are liked and shared 3 times more often than other content.
Of the graphic designers and marketers in today’s world, 60 per cent believe the use of infographics will increase in 2016 when compared to what was used in 2015. Why? People just like them. They are short, to the point, and provide all the information most people want and need without requiring them to read through pages of text to find what they are looking for.